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Dear Reader,
I am proud to announce the launch of the East Coast Migrant Head Start Project’s new logo visual brand.
So, why the change? Simply put, we want our logo and visual brand to best reflect why we exist, what we believe in, and where we’re headed. Just as people and organizations evolve, so do brands. Our design goal was to better match how we look to our values and the families we serve.
The new design is a product of intentional research, careful consideration, and thoughtful planning that included input from our stakeholders and highly-skilled experts in marketing. Most importantly, the farmworker families we serve were at the center of our process.
We feel the new logo and brand identity stays true to our roots, keeps the families central to our mission, and projects the love and care our center staff provide the children in our Head Start program in a fresh, modern way.
While East Coast Migrant Head Start Project may change our “look”, our commitment to serving migrant and seasonal farmworker families remains the same. We will continue to be the premier provider of high-quality and comprehensive Head Start services to farmworker families. Through our new brand, we will be able to improve our ability to provide these important services and increase our reach.
The launch of the new logo marks the beginning of a successful new chapter at East Coast Migrant Head Start Project. We’re really excited about our new look, and would love to hear what you think in the comments below.
Thank you for your continued support!
Sincerely,
Dr. José S. Villa
Chief Executive Officer at East Coast Migrant Head Start Project